Social media has drastically changed the way we connect and communicate, and all indications predict it is here to stay. In a 2017 report released by We Are Social and Hootsuite, statistics show 2.8 billion social media users globally, or about 37% of the world’s population. That more than doubled the number of new users reported the previous year.
While it may seem many social media sites are more personal than work-related, it is critical that you familiarize yourself with the major platforms so you can be on equal footing with others in your workplace. In addition, many companies use social media to market their products and services, and you need to understand how they work and who they target. Following is a list of some of the most popular social media sites, along with key information that will put you “in the know.”
Even though this is a comprehensive list of the most popular social networks, it is by no means a complete one. When preparing for an interview with a company, it is recommended you search for that brand’s presence on each of these social networks. Take note of what they are posting and what kind of interaction has been taking place with their audience. What you learn may provide you with a slight edge when you are talking with that company’s representatives in your interview.
ICAEW Career Breakers Community, together with CABA will be hosting a series of events to help you get your LinkedIn profile into tip top shape. Keep an eye out for dates.
Good overview. I learned so much about social media during my career break - professional firms seem to have come relatively late to the party. LinkedIn is widely used by companies and recruiters alike, and is a great way of keeping in touch with your network as you build it. I did a very useful online course in digital marketing during my career break which I can recommend, and at a very low cost. Contact me if you would like further details. It has come in useful already in my first contract since returning to the workplace, albeit part time, last month.