Although you might think that simply having a website to promote your business is the be all and end all of online success, you'd be very much mistaken. Whether you're an individual who's running a small website selling ebooks, or a larger company with multiple sites worldwide, having a website is just the beginning - to truly succeed, you need to have a blog.
Originally just a little tool that allowed people to share with readers what was happening in their personal lives, blogs have taken off in such a way that now no right-minded business can afford to be without one. But what makes a successful business blog, and do you really need one anyway? Well yes, you do, and the reason you need a blog for your online business is simple:
These are just a few of the reasons why you need a blog for your online business. There are more, but these are the ones that show just how much a difference a blog can make. If you're still unsure, consider this - British songstress Lily Allen isn't a hugely successful artist in North America, but her blog gets over 3 million reads per week. Now, imagine what these kinds of numbers could do for your business.