HMRC has recently introduced a new way of handling calls on some of its helplines.
The new system is called Intelligent Telephony Automation or ITA. HMRC say that this new technology will help improve the handling of calls. Instead of being offered different push button options, the system will apparently recognise and react to what the caller says.
HMRC is also automating elements of the security process, and based on the information that the caller provides the system, the HMRC adviser will know why they are calling and whether or not they have passed security. HMRC is hoping that this will speed up the time that advisers spend with callers; by allowing them to focus on the issue, the call should be completed more quickly.
This new ITA system will prompt callers to say a few words to describe the reason for their call. It is designed to recognise key words or phrases such as Maternity/RTI/P45 and can forward the call onto the correct adviser or ask further questions if required. HMRC says the system has been widely tested with all accents from all over the UK.
Have you experienced HMRC’s Intelligent Telephony Automation system? How effectively was your call handled? Do you believe ITA is a quicker way of resolving a query with HMRC by telephone?
Post a comment below to share your experiences, good or bad.
Other useful ICAEW links:
TAXtools 1 – Useful HMRC Contact Information
HMRC Service Issues Initiative – update October 2013
Research Report – Intelligent Telephony Automation (ITA) Customer Testing